It's a national ad buy:
National broadcast advertising buys are highly unusual for presidential candidates. Campaigns usually order TV ad time in local markets (most often in contested states) and sometimes supplement it with cable television buys. "Both the scale and the scope makes Obama's buy unprecedented," said Evan Tracey, the chief operating officer of the Campaign Media Analysis Group, which tracks advertising spending. "This is going beyond the battleground states; this is coverage that the entire country sees. It sort of validates his 50-state posture." Both Mr. Obama and Senator John McCain, his Republican rival, are setting new records for television advertising spending during the campaign. Mr. Tracey said both Mr. Obama and Mr. McCain are spending close to $6 million a week on TV commercials. The Obama campaign declined to comment on the advertising buy. But the campaign's ability to spend $5 million is a direct outgrowth of his ability to raise a lot of money -- $52 million in June. It also reflects the intensity of the advertising efforts in this presidential election. [...] The trade publication Ad Age, which first reported the Obama campaign ad buy, said "the last network TV spot apparently was a single multi-minute ad Republican Bob Dole ran in 1996." Brian Stelter - Obama Bets $5 Million on Olympic Viewers NYT 23 Jul 08
"Both the scale and the scope makes Obama's buy unprecedented," said Evan Tracey, the chief operating officer of the Campaign Media Analysis Group, which tracks advertising spending. "This is going beyond the battleground states; this is coverage that the entire country sees. It sort of validates his 50-state posture."
Both Mr. Obama and Senator John McCain, his Republican rival, are setting new records for television advertising spending during the campaign. Mr. Tracey said both Mr. Obama and Mr. McCain are spending close to $6 million a week on TV commercials.
The Obama campaign declined to comment on the advertising buy. But the campaign's ability to spend $5 million is a direct outgrowth of his ability to raise a lot of money -- $52 million in June. It also reflects the intensity of the advertising efforts in this presidential election.
[...]
The trade publication Ad Age, which first reported the Obama campaign ad buy, said "the last network TV spot apparently was a single multi-minute ad Republican Bob Dole ran in 1996."
Brian Stelter - Obama Bets $5 Million on Olympic Viewers NYT 23 Jul 08
How 'bout that. A 50-state strategy you can believe in.
well he has made at least one unusual ad buy so not too surprised at that.
The Bob Dole reference creeped me out a bit =).
Any reference to Bob Dole creeps people out a bit.
